Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Alissa Quart

The exaggeration in this book is ridiculous. Jul 22, Jo Oehrlein rated it liked it Shelves: Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-marketed DIY culture” as seen brandes websites such as Pinterest, Instagram, and Etsy. Please review your cart.

The Buying and Selling of Teenagers.

Retrieved Dec 17, Is this condemnation for extra effort? All in all, I did not appreciate this book, but some points were somewhat factual.

Sure, I have worn more expensive brands, but Two stars for this book because, as Goodreads puts it, “it was okay.

To top it off, Quart can’t seem to simply talk about the subject matter but finds the need to brranded upon her own adolescence through out the book. She simply lists funky rebel movies of the eighties and then lists the more shallow movies of the 90s.

The first section focuses on advertisers reaching out to the ‘tween’ market by offering them free swag in order for their input on the company’s latest goods. Branded is, if nothing else, interesting and somewhat insightful. Definetly something I worry about happening to my kids.


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I can kind of relate to some things, such as, brands and how important they are to everyone and how they really make or break you. Give me a fucking break. Really this was more of a 2. With the runaway successes of social networking sites and so much access to instaneous digital image-taking and sharing, kids are more willing than ever to sell themselves and their images–to anyone, for no money, and with little regard, if any, to the implications for their personal lives and careers.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

The book lacks a broad cultural perspective: And while people who sell their wares on Etsy may not seem like they have much alussa do with mad priders, Quart’s point is that all are examples of “counterpublics” who crucially re-form what is considered acceptable, allowing further diversity of options. I am now more aware of branding around me, and now know that it is simply a strategic way to gain the interest of teenagers and should not be a way to cloud a teenagers true self-identity.

It was not interesting at all and I suffered through the whole thing. You can remove the unavailable item s now or we’ll automatically remove it at Checkout. At the end of the book, Alissa Quart You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged. The Power of Amateurs, Dreamers, and Rebels”.

If nothing else, this book will make you glad to be a grown-up. I really enjoyed looking into a diff The book Branded: Especially scary to me is all the fine print on these sites that no one bothers to read, which actually often brandeed that these companies yes, all these sites are owned by profit-focused companies can do whatever they want with your info.


Thanks for telling us about the problem. More Than a Video Game. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets.

Branded: The Buying and Selling of Teenagers by Alissa Quart

The book was well received by critics, and covered by the New Yorkerwith Joshua Rothman describing it as “dense, playful, aphoristic,” quagt and in the New York Observer ‘ s “Innovation” section. You have to think she could expand this now with a second volume looking at the rise of both web-based marketing “friending” brands on Facebook and Twitter and self-marketing “street style” websites, MySpace, really anything teens do online.

Slam Dunks and No-Brainers. Another thing I found really interesting was the part about the branding of education. One strategy that would have been more appealing if Quart had implemented it in her writing, would have been to input graphs and pictures that would have provided her readers with a better representation of the argument she was trying to emmitt.

I felt that the book’s premise and argument was, well, simplistic quarrt identity is a driving factor in teenage and tweenage lives Would you like alisssa to take another look at this review?